Online fashion retailer, TheIconic.com.au is only a year old but has attracted some big attention including an investment by JP Morgan of $19 million dollars.
The retailer bases itself in Sydney and has seen a meteoric rise in success over the past year due to a brilliant business model and marketing efforts. The company is described by it’s owners as a destination for fashion and footwear. They attribute much of their success to the goal of providing top notch customer service, free shipping and returns and often making available a The Iconic coupon code. The company was founded by Finn Haensel, Ryan Tuohy, Andreas Otto, Cameron Votan and Adam Jacobs, a bunch of guys that were working together at a consulting company called McKinsey and Boston.
The company started when a German based company called Rocket Internet, engaged them to start up The Iconic.